Advertising students were out in force Thursday to show off Honda’s newest toy, the Element, which was engineered with active young adults in mind.
The event, “Party Inside the Box,” was designed by students from Don Dickinson’s Advertising Campaigns 443 class and was spurred on by the Honda Element College Program. The class is competing against 28 other schools around the nation for a $5,000 grand prize and a chance to present its marketing techniques to Honda executives.
Students were on hand through out the day with snow cones, a rock wall and test drives of the Element.
(Left) Peter Dunn, a junior in communications, examines the Element’s unique urethane-coated interior.